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Using Existing Data to Understand Your Customers

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The basics of Customer Relationship Management and understanding your customer.

Your database or customer relationship management system (CRM) may hold valuable information about your customers that will help you to understand their needs. This article from the Marketing Donut investigates how you can build on the data you already have about customers in order to improve customer satisfaction and retention.

Learn the basics of buyer behavior process, what makes a good CRM system and the various individuals or groups within the decision making unit (DMU).

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