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SWOT analysis for sales and customer services

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Using a SWOT Analysis to Improve Sales and Customer Service Performance

One of the best ways to gain a clear understanding of how an organization is currently performing is to conduct a basic SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). In this article, learn about what to look for and to consider in each of the 4 areas, how to see things from a customer perspective and how to set an action plan to address findings and improve sales and customer service.

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