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SETsquared Workshop: The challenges of turning a good idea into a successful product

Event
Cost: Mixed

SETsquared Workshop: The challenges of turning a good idea into a successful product

Speaker: Dr. Steve Kitson, CEO of IMPAX Consulting 

 

Workshop Overview:

Building a product and successfully taking it to market is rewarding but is also very challenging. Just having cool technology and some funding is not usually enough to succeed - you’ll need a clear plan and a great team to execute it.

In this workshop we will draw on real world experience - we will explore the steps involved in  developing a product and bringing it to market, and we will look at the practical challenges of building the business to make that happen. 

 

Participants: Founders looking to build a product - either hardware or software.

 

Agenda:

- We will look at the steps that you’ll need to go through in order to bring a product to market, and describe a New Product Development process.

- We will also look at the practical challenges of building a product focussed company setting a clear strategy, delivering a plan, and building a business with the right skills.

 

Learning objectives:

You will leave this workshop with:

- an overview of how a  New Product Development framework can help your business.

- an appreciation for how to translate your idea into a strategy and a plan that you can execute.

- an awareness of the skills you will need to bring into your team.

 

Steve Kitson Biography: 

In a career that spans academia, multinationals and start-ups, Steve has developed technology ranging from quantum optics to plastic displays. In 2019 he successfully exited Folium Optics, having grown the business without taking external investment. He has now started IMPAX consulting which helps companies bring game-changing technologies to market.

 

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