Marketing Your Business

Marketing Your Business


Marketing is vital to business success. Think about big brands like Apple, Innocent and Burberry. They have all successfully identified their target audience and have tailored their marketing to suit them, which has helped them to develop a clear identity.

Our Enterprise programme, a free business programme for 18 to 30-year-olds which helps you turn big ideas into a business reality, is packed with training from our team of experts to help you plan and test your ideas to ensure they're successful. 

As part of this, market research is key, to help you understand your target audience. The more you do, the easier it will be in the future to make decisions about your marketing strategy, pricing, budget and sales target.

Market research

There are several methods for conducting market research and you may need more than one, if not all of these. Take a look at our resources and get started.

Working through these documents will help you to understand:

  • Whether there is a market for your product or service and how much demand there is
  • Who your target customers are and what your product is worth to them
  • How you will reach your target customers
  • Who your competitors will be and how they operate


Employer responsibilities employed contracts

Employer responsibilities and tax obligations for employed contracts

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