Business Breakfast: Sustainability & Marketing
The Future Economy Network is thrilled to announce we will be joined by Luna 9 Design and subscribers The Sustainable Results Lab and Compass Video to talk about sustainable marketing!
Ruth Smith, founder and director of Sustainable Results Lab, will be discussing how behavioural insights can help you reach and engage more customers sustainably. You know your product or service makes a difference to the environment. But how do you persuade more people to buy from you rather than a competitor? Ruth will look at how an understanding of the behavioural sciences can help you grow your business. She’ll also explore what a sustainable approach to marketing and sales looks like – and why making a difference makes financial sense.
Michael Green, Co-Founder/MD of Luna 9 will be discussing increasing engagement with your communication at this event. It's not enough to have a great idea, you have to be able to explain to people so that it gains traction with those who matter. Yes, it sounds obvious. But knowing who you are talking to dictates the language, tone and method with which you communicate, and so is vital to effectively engage with those you are trying to reach. Michael will explore why making everything a little simpler could help everyone.
Keith Seward, Director of Compass Video. If you know how much of your companies waste ends up in landfill, would you think before the next time you sent something to the printer? Besides eliminating paper wastage, digital communication also reduces CO2 transport emissions and prevents paper, plastic, ink, chemicals, and paint going into landfills. Compass Video will discuss how they can help you use storytelling to create engaging content to be used in business communication and reduce your companies carbon emissions.
07:45 - 08:00 - Registration & coffee
08:00 - 08:10 - Introduction from The Future Economy Network
08:10 - 08:30 – Ruth Smith, Sustainable Results Lab
08:30 – 08:50 – Michael Green, Luna 9
08:50 - 09:10 – Keith Steward, Compass Video
09:10 - 09:20 - Q&A
09:20 - 09:25 - 60 Second Pitches
09:25 - 09:30 - Close
09:30 - 10:00 – Networking and breakfast
Get to know our speakers!
Ruth Smith, Director, Sustainable Results Lab
Ruth founded the Sustainable Results Lab to bring world class digital marketing to the environmental sector. She’s held multi-million-pound P&L responsibility at a top-performing FTSE 100 company where she launched new digital products and turned around a failing brand. Her background as an award-winning editor has put her at the forefront of developing multi-media content to grow audiences and revenue. The Sustainable Results Lab partners with environmental businesses to build data-driven, sustainable assets that reach more customers and make more of a difference.
Michael Green, Co-Founder/MD, Luna 9
Michael is the co-founder and Managing Director of Luna 9 - a design agency based in Bristol that specialises in visualising complexity. Luna 9 have partnered with companies like Dyson, NHS England and Virgin Trains to help them communicate in more simple, visual ways. Offering graphic design, websites, infographics and animation, it’s all about connecting those who know with those who need to know in a really beautiful way.
Keith Seward, Director, Compass Video
Keith is the co-founder and Director of Compass Video – digital content producers based from numerous co-working spaces across the South West, specialising in business storytelling. Keith strives to advise his clients about using digital tools to be more sustainable. Compass Video have worked with and trained clients like the NHS, JCB, Capita, Dorset and Somerset Councils, TEDx and more helping them discover the importance of using storytelling across all forms of communication and content production. Taking the time to understand clients business and the relationship clients have with their clients, unlocks the stories that want to be told to create empowering, inspiring, emotional and motivational content. Contact Keith today to help tell your story.
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