Building and Protecting Brand and Reputation

Cost: free

The Intellectual Property Office is hosting a free webinar on “Building and Protecting Brand and Reputation” alongside British Brands Group on Monday 2nd December at 12-1pm.

Designed for businesses and business advisers, the webinar will consider the importance of Brand and Reputation to a business. It will explore the ways in which businesses can successfully develop their brand and reputation and explain why this is so important to survival and growth. The webinar will cover best-practice and provides businesses and business advisors with a thorough understanding of brand concepts and strategy, outlining the key steps businesses should take to protect and exploit their brand assets.